Not everyone likes a white t-shirt as a base - that's why we're constantly updating our designs based on your feedback, introducing more playful styles while always offering a range of classic basics that are made from sustainable, ethically sourced and durable materials. But our focus goes beyond the basics - at Organic Basics, we understand that we have a responsibility to build the sustainable fashion industry we want to be a part of. The fashion industry is one of the most polluting industries in the world - and we want to be a part of driving change in that industry. You should be able to build a closet that makes you feel good and is good for the planet, and your lingerie shouldn't come at the expense of the planet or the people who make it. That's why we incorporate sustainability into everything we do, and why we're constantly striving to do better.

Producing products means adding to a system that is already flooded with new products. However, looking for second-hand stock of certain items, such as underwear, may not be the best option - personal hygiene issues, size availability, and the wear and tear of items can make it difficult to find the right size. Therefore, we choose to produce everyday essentials that are hard to find on the second-hand market, and we insist on using recycled, recyclable and organic materials, using ethical production methods, and focusing on giving back to the earth - we are constantly adjusting our carbon emissions, focusing on sustainable development projects, and only working with people, factories and companies that also want to contribute to the future.